It seems like "killing" Jones' presence is the entire point.

You figured it out at the end. It's about ruining Alex Jones. The actual money collected in damages is irrelevant.

The less they can sell Infowars for, the better. Lawsuit damages usually can't be discharged in bankruptcy. If Alex Jones starts a new business, they can seize it and sell it again.

The actual subject of the lawsuit is also irrelevant (Sandy Hook). They could have picked any of the controversial things he said, sue him over it, win and ruin him. That's the whole point of lawfare. Even if Alex Jones won the lawsuit, it would still be a success, because they would force him to spend money and energy defending the lawsuit, which he generally wouldn't recover even if he won.

For Alex Jones, they didn't even have to go to trial. The judge said Alex Jones didn't cooperate with discovery and gave a default judgement against him. That only works against non-insiders. One place I worked, they got a subpoena, decided the results would be too embarrassing, so they ignored the subpoena. If you have enough political influence, you can get away with that. There are two sets of rules, one for the elite, and the other for whoever the elite are trying to ruin.

They have access to nearly unlimited amounts of money. They have on their side almost the entire government, the entire financial industry, and almost every large corporation.

They can afford to give $$$$ to every illegal immigrant entering the country. Some people are reporting that illegals are getting more in welfare than poor US citizens. Of course they don't care about the tiny amount of money they collect bankrupting Alex Jones.

The plaintiffs in the lawsuit might get a couple hundred thousand each. That doesn't matter. If they wanted to, they could give them a couple million each by purchasing the book and movie rights to their story.

The point is to set an example, that they have the power to ruin anyone who crosses them in any way. It doesn't matter if it's Alex Jones, Scott Adams, Mike Lindell, Gina Carano, Donald Trump, Kanye West, Roseanne Barr, James O'Keefe, Stefan Molyneux, JK Rowling, Elon Musk, anyone. If you cross them, they will ruin you. There are some people who object to what Elon Musk is doing with Twitter, and they're planning a lawfare campaign against him. (And I didn't even have to spend that long coming up with the list of names. There are lots more I left out.)

Why would they light billions of dollars of cash on fire by making woke Star Wars, along with pretty much every other popular movie franchise? That's because it's about power, not profit. If some movies were woke and some were not woke, then people would flock to the non-woke movies and it would be obvious they're pushing unpopular nonsense. If every single movie is woke, then people won't notice and they would just wonder why they didn't like seeing movies anymore.

You also see this in the gaming industry, where pretty much every AAA game has to have a woke plot. But the gaming industry isn't 100% locked down like the mainstream media. Steam doesn't engage in political censorship with games, a policy that will probably end once Gabe Newell retires and Steam is bought out by someone like Microsoft. An indie dev with a small budget can make a good game and get it in front of customers, which would be nearly impossible with TV or movies. You still see some non-woke games that sell really well, like Black Myth Wukong or Stellar Blade.

When you're selling a lie, you need to make it expensive and painful for anyone who disagrees. That's why they have to ruin anyone who disagrees with them in any way. If you agree with them 99% of the time but disagree with them on something, now they're going to try to ruin you.

It's even better if the rules aren't written down, for what's allowed and what will end your career. That will force everyone to engage in aggressive self-censorship. Most celebrities and CEOs are replaceable. They'll lose a lot of money if they're unpersoned, but the business they were running will do fine with someone else, and some new celebrity can always be promoted as the next star.

It's the Asch Conformity Test. If you have 99 people telling lies and 1 person telling the truth, then the truth teller can have a big impact. If there's only people telling lies, most people won't even be aware they're being lied to. The Internet isn't even a resource for researching non-approved ideas anymore, because Big Tech controls everything. After Trump won in 2016, they ramped up their censorship efforts.

You have to think like an evil person. An evil person only cares about relative wealth instead of absolute wealth. They would rather be supreme ruler of a pile of rubble, than be a wealthy person in an advanced civilization where they aren't in charge.

They hate the system in the USA. A talented, ambitious, and lucky person can theoretically rise up the ranks and join the elite. They hate that possibility, and want to ruin the USA to make sure that nobody else can ever amass as much wealth and power that they have. They want a system like China, where anyone who displeases them can be sent to a death camp, or Russia where anyone inconvenient can be assassinated (like they're trying to do with Trump).

They're collapsing the USA on purpose. They think they will still be in charge, with even more firm control, after the collapse. They've been playing this power game for centuries and winning, so the odds are in their favor. They are very close to succeeding in crashing the USA. There are people trying to sound the alarm and turn things around, but I fear it might be too late. As someone who's already getting old, if the USA falls I probably just die in the ensuing civil war. There isn't even someplace else to go, because when the US fails the problem will be global.

Alex Jones wasn't even that effective. He would make a 2 hour video on one simple idea. Who has time to watch all that?

The whole point is to ruin Alex Jones, make an example of him, make sure nobody else challenges them like Alex Jones tried. There are so many complex laws that they have enough ammunition to ruin anyone if they decide it's necessary.